Wingstop

I worked extensively with Wingstop on the 2026 launch of their brand new Flavour FM recording studios in London, designed to provide affordable studio space to young emerging talent.

My work involved consulting on the launch strategy, artist selection/curation, and leading on community activations (e.g. writing camps).

I conceptualised the launch campaign concept for Wingstop's social media - "Flavour Fusions" - where two young musicians making different genres of music would have to come into the studio and make a track together. I selected and paired the artists for this, as well as for larger-scale writing camp groups. The campaign rollout is due for late 2026 - early 2027.